Elise Boudreau Graham

"If It Makes You Happy (It Can't Be That Bad) explores the tensions of increasingly individualised brands of feminism and queries the ways in which the personal has become political.  Aesthetically gesturing towards the past, Boudreau Graham uses nostalgia to create a comfortable yet critical space which welcomes viewers to take a moment to relax and reflect on contemporary conditions of neoliberal capitalism, internet activism, emotional labour, and commodified self-care."  (taken from the curatorial essay written by Genevieve Flavelle)